Portfolio

Fast PWC

FastPWC is a Southern California WaveRunner and jet ski rental company based in Corona, CA. They needed a complete brand identity, SEO-optimized website, and booking system to launch their services quickly and competitively in a saturated local markets.

jet ski rentals fast-pwc-website-homepage-corona-california

The Work

  • Developed and launched the FastPWC.com website in under 3 weeks

  • Integrated Peek Pro booking system for seamless reservations

  • Created 10+ service area landing pages optimized for local SEO

  • Crafted brand messaging and customer pathway clarity (from homepage to booking checkout)

  • Designed content for homepage, about page, booking page, and all city-specific rental pages

  • Guided social media positioning and Google Ads keyword alignment

Results

  • Website launched July 31, 2025, generating over 200+ visitors during its pre-launch “coming soon” phase

  • SEO-optimized city pages positioned FastPWC in competitive markets like Huntington Beach, Newport Beach, and Riverside

  • Established scalable content strategy to expand into merch, Q&A, and live chat functionality

  • Provided foundation for ongoing SEM campaigns and influencer partnerships

rider location map for fast pwc jet ski rentals in corona ca felicia sherrod fractional cmo
  • Screenshot of a jet ski rental website in Corona, California, displaying images of people riding jet skis and prices for premium and ultra premium rentals.
  • Tourist website homepage for Fast PWC offering jet ski rentals in Southern California, featuring a man and woman riding a jet ski on water with a pink navigation bar and cookie consent pop-up.
  • A jet ski with an orange cover is on the water during a sunset or sunrise, with clouds and a view of the horizon in the background.
  • Web page screenshot for Fast PWC rentals, featuring a header about privacy, a newsletter subscription form with email input and a pink sign-up button, navigation menu with links, social media icons, contact information, and footer with copyright and rental details.
  • Text about Fast PWC Rentals with an image of a jet ski on the ocean.
  • A webpage showing three jet ski rental plans: Daily, Weekend, and Weekly. Each plan has a photo: people on jet skis, a couple on jet skis by a mountain lake, and a woman on a jet ski.
  • A website landing page for Fast PWC Rentals featuring a sunset background with waves and a jet ski silhouette, with a section for subscribing to a newsletter, and navigation menu links at the bottom.
  • A FAQ webpage for renting Yamaha jet skis in Southern California, addressing questions about privacy, safety, expenses, and licensing.
  • Webpage titled "Jet Ski Safety" with sections on rules, gear, and safety videos for watercraft safety. Contains video thumbnails of safety tutorials and a cookie consent notice.
  • Information about California boating regulations with the California state flag and a mountain landscape in the background.
  • A row of orange life jackets hanging on a boat, with a safety checklist on the right side of the image titled 'Before You Ride'.
  • Website homepage for Fast PWC offering jet ski rentals. Features a jet ski on the water, navigation menu, and a call-to-action button to book now.
  • Screenshot shows a website with an option to choose a travel destination among four areas in California, represented by four circular icons labeled California Coastal Bays & Harbors, Colorado River & Border Lakes, Southern California Lakes, and Northern California Lakes. There is a pink cookie consent popup on the right side with options to decline or accept. The map below displays the coastline around Sunset Beach, Ocean Surf Inn and Suites, and Gilbert Island.
  • Map of Sunset Beach in California with nearby hotels and landmarks, including Captain Jack's and Best Western Harbor Inn & Suites, with a section promoting bike rentals and ride planning.
  • A product description for a 2019 Yamaha VX Cruiser Ho Waverunner jet ski, including an image of the red and black watercraft, specifications, and features listed in text.
  • Webpage for Fast PWC jet ski rentals in Corona, California, with booking contact form, hours of operation, and location details.
  • An online jet ski rental booking interface showing options for premium and ultra premium watercraft, calendar selection available for September and October 2025, with prices and rental durations, and a photo of someone riding a jet ski in water.
  • Online booking page for Fast PWC Jet Ski Rentals with date, time, contact information, and image of a red and black Yamaha jet ski, with options to select life jacket sizes.

BDPA TWIN CITIES

BDPA Twin Cities is the Minnesota chapter of the national Black Data Processing Associates, a nonprofit advancing careers in technology for students and professionals. The chapter needed a refreshed brand strategy, website updates, and marketing materials to better recruit students and engage donors.

bdpa-twin-cities-free coding classes flyer 2025 felicia sherrod

The Work

  • Led strategic website redesign and copy refinement for clarity, inclusivity, and SEO

  • Developed donor engagement materials including digital collateral and a program trifold

  • Built out a full Marketing & Communications Playbook for staff and interns

  • Directed content strategy for Free Student Programs page, homepage, and events section

  • Guided a paid student intern team through execution, ensuring professional-level results

  • Coordinated digital campaign planning across Google Ads and Meta Ads

Results

  • Repositioned BDPA Twin Cities as an inclusive, student-centered organization

  • Created marketing collateral to support fall 2025 student recruitment at Metro State University

  • Established a consistent voice and messaging framework to unify staff, interns, and volunteers

Group of children working on robotics and coding projects in a classroom.
  • Website homepage for BDPA Twin Cities, promoting free youth tech programs for grades 3-12, with sections about programs, resources, and partners, including images of students and robotics graphics.
  • Homepage of BDPA Twin Cities promoting free youth tech programs for grades 3-12, with sections about their mission, programs, student activities, and partner logos.
  • Screenshot of the BDPA Twin Cities youth tech program webpage featuring information about free coding classes for grades 3-12, including program descriptions, registration options, partner logos, and contact details.
  • Screenshot of the BDPA Twin Cities website homepage, promoting free youth tech programs for students in grades 3-12, with sections about what they do, program options, partner logos, and contact information.
  • Part of a website footer showing donation and contact information, quick links, and logos of sponsors including C.H. Robinson, Minnesota Twins, Microsoft, Best Buy, 3M, Metro State University, H.B. Fuller, CenterPoint Energy, Xcel Energy, and BDPA Twin Cities.

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1. Create Immersive Augmented Reality (AR) Experiences Want to bring nostalgia or excitement into your store? Augmented reality (AR) can transform any space into an interactive world. Imagine stepping into a virtual Camp Snoopy experience at the Mall of America, reliving childhood memories through archival footage, AI, and AR activations. Or picture a fashion boutique where customers can use AR mirrors to try on outfits without changing clothes.

➡️ How to Make It Happen with Tech: Adobe Aero – Build immersive AR experiences for in-store engagement. Adobe Substance 3D – Create realistic textures and virtual spaces for retail storytelling. Canva (Pro Features) – Design interactive digital signage and QR code-driven experiences for customers to scan and engage with.

2. Host In-Store Events & Workshops Retailers need to bring people into their spaces for more than just shopping. Think: DIY workshops (home improvement stores, art supply stores) Product demos (tech, beauty, food & beverage brands) Local influencer pop-ups (partnering with social media figures for live content)

➡️ How to Make It Happen with Tech: Adobe Express & Canva – Create quick promo graphics for social media & flyers. ChatGPT – Generate event themes, marketing copy, email invites, and content plans. Adobe Premiere Rush – Edit short promo videos for TikTok & Instagram stories.

3. Implement AI-Powered Personalization Consumers love a customized shopping experience—AI is how retailers deliver that at scale.

➡️ How to Make It Happen with Tech: Adobe Sensei AI – Uses AI to create personalized product recommendations based on customer data. ChatGPT for Business – Can generate personalized marketing emails, chatbot scripts, and content for segmented audiences. Canva Magic Write – AI-powered copywriting for ads, captions, and product descriptions.

4. Develop Sensory-Rich Shopping Environments People don’t just shop with their eyes—they shop with their senses. The right music, lighting, scents, and visuals influence buying behavior.

➡️ How to Make It Happen with Tech: Adobe Photoshop & Lightroom – Perfect for creating storefront and product visuals that set the right aesthetic. Canva – Design branded signage, menus, or digital boards that reinforce your store’s theme & vibe.

5. Collaborate with Local Influencers Retailers sleep on local influencers when they could be the secret weapon to getting foot traffic. Minnesota has incredible creators with engaged audiences, and it’s time to tap in.

➡️ Who to Watch: Lovely T (@lovelyti2002 on YouTube & social media) – A Minnesota-based influencer with over 1M followers, known for her authentic, engaging content that resonates with diverse audiences.

➡️ How to Find & Partner with Influencers: Later.com & Popular Pays – Find creators in your area and track campaign success. DIY Research – Go beyond the "top listed" influencers (who are often not diverse) and personally connect with rising creators who actually influence your audience. 🔥 Bonus Tip: Use ChatGPT to draft outreach emails for influencers and help craft social media collabs.

Final Takeaway: Retail isn’t dying. Bad marketing is. The future of retail is experiential. It’s about creating moments, connections, and excitement that make people want to shop in person. Technology like AI, AR, and digital personalization are how retailers win. Marketers—this is your moment. Your role isn’t just to execute marketing. It’s to help shape how brands bring experiences to life. Take these strategies to your teams, pitch them to leadership, and start building the retail experiences of the future.

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