About Felicia Sherrod
“I build structure, strategy, and systems — and coach others to carry the work forward.”
I’m Felicia Sherrod — a Fractional Chief Marketing Officer, marketing strategist, and business consultant with over a decade of experience helping product and service-based brands grow with clarity and purpose.
My work spans industries, sectors, and business models, but the through line is always the same: structure, alignment, and execution. I help business owners stop throwing things at the wall and start marketing with intention — and I coach teams to show up consistently, confidently, and creatively in the process.
My Approach
Whether I’m auditing a brand, mapping out a launch, or guiding your internal team through strategy shifts, my job is to help you see the big picture — and execute it well.
I don’t just “do the work” for you. I help you:
Understand what’s needed
Prioritize what matters
Build systems and assets that align
Coach your team to keep that momentum going
From custom content plans to social media training, campaign frameworks to website strategy — I build the infrastructure and insight that your business needs to scale.
Career Highlights
I’ve held leadership roles across state government, nonprofit, and small business ecosystems — including:
Marketing Director | St. Paul, MN
Marketing Consultant | St. Paul, MN
Field Marketing Director | MPLS, MN
Marketing Consultant | Los Angeles, CA
Marketing Strategist | St. Paul, MN
Fractional CMO | Corona, CA
Fractional CMO | MPLS, MN
Marketing Communications Director | MPLS, MN
Founder | St. Paul, MN
Marketing Consultant | Maplewood, MN
Marketing Strategist | Minnetonka, MN
At DEED, I marketed Minnesota as a business destination — working to attract founders, manufacturers, agricultural leaders, and startups by highlighting the state’s infrastructure, funding opportunities, workforce, and growth potential. That same lens carries through my work today: I market ecosystems, not just products.
Why This Work Matters
Marketing, for me, isn’t just about creative assets — it’s about helping businesses connect, hire, grow, and thrive.
I believe deeply in business as a driver of community growth. When your marketing is aligned with your goals, your business becomes more than a transaction. It becomes a force — for visibility, employment, innovation, and local economic strength.
I work with brands that are ready to move past confusion and into consistency. That includes coaching internal teams, refining content systems, building campaign strategies, and getting everyone aligned on what success actually looks like.
Who I Work With
I partner with founders, nonprofits, creative businesses, and small-but-mighty teams who are already in motion — and want a smarter, more sustainable path to scale.
Whether you're:
Growing your internal marketing team
Launching a new service or brand
Rebuilding your messaging and customer journey
Or just tired of disjointed marketing with no ROI
— I offer strategic partnership, clear frameworks, and the coaching to carry it forward.
A Little More About Me
I’m based in Saint Paul, Minnesota, and my approach to marketing is equal parts strategic and soulful. I’m a Taurus — grounded, persistent, always thinking five steps ahead. I get my best ideas on long hikes with my dog, and I believe some of the best strategies are born outside of the office.