About Felicia
I’m Felicia Sherrod — a Fractional Chief Marketing Officer with over a decade of experience helping product and service-based brands grow with clarity and purpose.
My work spans industries, sectors, and business models, but the through line is always the same: structure, alignment, and execution. I help business owners stop throwing things at the wall and start marketing with intention — and I coach teams to show up consistently, confidently, and creatively in the process.
My Approach:
Marketing That Builds Real Business Growth
When businesses come to me, it’s usually after they’ve been disappointed by the “one-and-done” approach. Someone built them a website in 30 days, ran a quick campaign, or posted a few graphics — and now they’re stuck. The site does or doesn’t rank, the sales funnel doesn’t convert, and the brand feels stagnant.
I partner with you as a Fractional Chief Marketing Officer (CMO) — bringing the strategy, systems, and execution of a full marketing team, without the overhead. My work goes deeper than “cute” designs or short-term visibility. It’s about building infrastructure that actually grows your business.
Terms & Services
Effective marketing takes time—allowing each step building on the last:
That’s why every engagement starts with a minimum six-month contract. It ensures we don’t just build something — we make sure it works, grows, and sustains.
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For businesses starting from scratch or needing a full rebuild.
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Optimization, metadata, technical SEO, and ongoing updates. A website isn’t complete until it’s ranking and supported with proper strategy.
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Consistent, clear, and engaging communication that resonates with the right people.
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Pathways for originals, commissions, or products paired with ads, email marketing, and tracking.
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Systems need maintenance, management, and data-driven adjustment.
You’re Investing In:
Access to CMO-level strategy and execution for a fraction of the cost of a full-time executive.
A one-to-three-person team (myself plus contractors when needed) delivering what a full-scale department would normally handle.
No overhead. I bring the tools, systems, and expertise — you invest only in my time and your campaign budget.
This is bigger than just marketing or advertising. It’s business growth and expansion. I look at your goals from a business perspective — making sure the systems, strategy, and story behind your brand work together to move you forward.
