About Felicia

I’m Felicia Sherrod — a Fractional Chief Marketing Officer with over a decade of experience helping product and service-based brands grow with clarity and purpose.

My work spans industries, sectors, and business models, but the through line is always the same: structure, alignment, and execution. I help business owners stop throwing things at the wall and start marketing with intention — and I coach teams to show up consistently, confidently, and creatively in the process.

My Approach:

Marketing That Builds Real Business Growth

When businesses come to me, it’s usually after they’ve been disappointed by the “one-and-done” approach. Someone built them a website in 30 days, ran a quick campaign, or posted a few graphics — and now they’re stuck. The site does or doesn’t rank, the sales funnel doesn’t convert, and the brand feels stagnant.

I partner with you as a Fractional Chief Marketing Officer (CMO) — bringing the strategy, systems, and execution of a full marketing team, without the overhead. My work goes deeper than “cute” designs or short-term visibility. It’s about building infrastructure that actually grows your business.

marketing strategy typed on a wrinkled piece of paper on top of a desk

Terms & Services

Effective marketing takes time—allowing each step building on the last:

That’s why every engagement starts with a minimum six-month contract. It ensures we don’t just build something — we make sure it works, grows, and sustains.

For businesses starting from scratch or needing a full rebuild.
Optimization, metadata, technical SEO, and ongoing updates. A website isn’t complete until it’s ranking and supported with proper strategy.
Consistent, clear, and engaging communication that resonates with the right people.
Pathways for originals, commissions, or products paired with ads, email marketing, and tracking.
Systems need maintenance, management, and data-driven adjustment.

You’re Investing In:

Access to CMO-level strategy and execution for a fraction of the cost of a full-time executive.
A one-to-three-person team (myself plus contractors when needed) delivering what a full-scale department would normally handle.
No overhead. I bring the tools, systems, and expertise — you invest only in my time and your campaign budget.

This is bigger than just marketing or advertising. It’s business growth and expansion. I look at your goals from a business perspective — making sure the systems, strategy, and story behind your brand work together to move you forward.