Felicia Sherrod

Fractional Chief Marketing Officer

What Is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is a senior marketing executive who partners with your company on a part-time or contract basis to drive growth, strengthen brand positioning, and build scalable marketing systems.

You gain executive-level leadership without the full-time salary commitment — and your business gains clarity, strategy, and measurable momentum.

A fractional CMO doesn’t just “run campaigns.” We align marketing with revenue, operations, and long-term business objectives.

What Does a Fractional CMO Do?

A fractional CMO operates at the executive level and reports directly to the CEO or founder. The focus is strategic growth, revenue acceleration, and long-term brand positioning.

Core Responsibilities Include:

1. Strategic Marketing Leadership

Develop comprehensive marketing strategies aligned with business goals
Identify high-value market segments
Define competitive positioning and messaging
Create scalable growth frameworks

2. Revenue & Pipeline Development

Strengthen customer acquisition systems
Improve sales enablement processes
Align marketing with revenue targets
Optimize conversion pathways

3. Brand Positioning & Messaging

Clarify your value proposition
Refine brand voice and visual direction
Differentiate your business in competitive markets
Ensure brand consistency across channels

4. Marketing Systems & Infrastructure

Build repeatable marketing processes
Implement automation and CRM systems
Establish KPIs and performance dashboards
Create structured campaign frameworks

5. Budget Optimization & ROI Management

Allocate marketing budgets strategically
Improve return on ad spend (ROAS)
Identify cost-efficient growth channels
Adjust underperforming initiatives quickly

6. Data-Driven Decision Making

Analyze customer behavior and market trends
Use analytics to guide strategy
Pivot based on performance data
Eliminate guesswork from marketing

7. Team Leadership & Development

Mentor in-house marketing teams
Recruit and structure marketing departments
Manage agency partners
Improve internal collaboration

8. Go-to-Market Strategy

Launch new products or services
Enter new markets strategically
Develop positioning and pricing strategies
Orchestrate coordinated launch campaigns

Explore our range of services designed to help you move forward with confidence, wherever you're headed next.

Fractional CMO Services

Comprehensive marketing strategy aligned to revenue goals.
Messaging refinement and competitive positioning.
Multi-channel growth systems and campaign optimization.
High-impact content frameworks that convert.
KPI development, dashboards, and ROI tracking.
Oversight of internal teams and agency partners.
Launch strategies for new products and services.
Revenue-focused marketing optimization.

Work With Me

“Marketing without strategy is noise. Strategy without execution is theory. I build both.”

When Does a Business Need a Fractional CMO?

- Marketing lacks clear direction
- Revenue growth has plateaued
- Campaigns are inconsistent or reactive
- There’s no defined go-to-market strategy
- Brand positioning is unclear
- Marketing ROI is difficult to measure
- Your team needs senior-level leadership
- You’re entering a new growth phase

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What Should You Look for in a Fractional CMO?

Strategic business fluency

Marketing must align with operations, finance, and long-term business goals — not just creative output.

Revenue alignment

Every initiative should tie back to pipeline development, customer acquisition, or retention.

Infrastructure thinking

Strong leaders build systems — CRM, tracking, automation, dashboards — not just campaigns.

Team leadership capability

A fractional CMO should confidently manage internal staff, contractors, and agencies.

Executive communication skills

Your marketing leader must speak fluently with CEOs, boards, investors, and department heads.

Proven growth outcomes

Look for measurable business impact, not just beautiful branding.

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About Felicia Sherrod

Felicia Sherrod is a Fractional Chief Marketing Officer and brand strategist with over 15 years of experience leading growth initiatives across nonprofit, corporate, government, and entrepreneurial sectors.

She holds a Bachelor of Science in Advertising from The Art Institutes International Minnesota (2012) and operates at the executive level — aligning marketing with revenue, operations, and long-term brand positioning.

Felicia’s work spans digital infrastructure, campaign strategy, go-to-market planning, and revenue-focused marketing systems designed to create sustainable momentum.

An artist and former educator turned marketing executive, she brings a rare blend of creative intelligence and operational discipline — building marketing ecosystems that move organizations from scattered tactics to structured growth.