Felicia Sherrod

Fractional CMO | Fractional Chief Marketing Officer

What Is a Fractional CMO?

A Fractional Chief Marketing Officer (CMO) is a senior marketing executive who partners with your company on a part-time or contract basis to drive growth, strengthen brand positioning, and build scalable marketing systems.

You gain executive-level leadership without the full-time salary commitment — and your business gains clarity, strategy, and measurable momentum.

A fractional CMO doesn’t just “run campaigns.” We align marketing with revenue, operations, and long-term business objectives.

What Does a Fractional CMO Do?

A fractional CMO operates at the executive level and reports directly to the CEO or founder. The focus is strategic growth, revenue acceleration, and long-term brand positioning.

Core Responsibilities Include:

1. Strategic Marketing Leadership

Develop comprehensive marketing strategies aligned with business goals
Identify high-value market segments
Define competitive positioning and messaging
Create scalable growth frameworks

2. Revenue & Pipeline Development

Strengthen customer acquisition systems
Improve sales enablement processes
Align marketing with revenue targets
Optimize conversion pathways

3. Brand Positioning & Messaging

Clarify your value proposition
Refine brand voice and visual direction
Differentiate your business in competitive markets
Ensure brand consistency across channels

4. Marketing Systems & Infrastructure

Build repeatable marketing processes
Implement automation and CRM systems
Establish KPIs and performance dashboards
Create structured campaign frameworks

5. Budget Optimization & ROI Management

Allocate marketing budgets strategically
Improve return on ad spend (ROAS)
Identify cost-efficient growth channels
Adjust underperforming initiatives quickly

6. Data-Driven Decision Making

Analyze customer behavior and market trends
Use analytics to guide strategy
Pivot based on performance data
Eliminate guesswork from marketing

7. Team Leadership & Development

Mentor in-house marketing teams
Recruit and structure marketing departments
Manage agency partners
Improve internal collaboration

8. Go-to-Market Strategy

Launch new products or services
Enter new markets strategically
Develop positioning and pricing strategies
Orchestrate coordinated launch campaigns

Fractional CMO Services

Explore our range of services designed to help you move forward with confidence, wherever you're headed next.

Comprehensive marketing strategy aligned to revenue goals.
Messaging refinement and competitive positioning.
Multi-channel growth systems and campaign optimization.
High-impact content frameworks that convert.
KPI development, dashboards, and ROI tracking.
Oversight of internal teams and agency partners.
Launch strategies for new products and services.
Revenue-focused marketing optimization.

Work With Me

“Marketing without strategy is noise. Strategy without execution is theory. I build both.”

What Does a Fractional CMO Do?

A full-time CMO can cost $200K–$300K+ annually. A fractional CMO delivers comparable strategic expertise without long-term overhead.
Experienced fractional CMOs step in, assess quickly, and implement without lengthy ramp-up periods.
External leadership eliminates internal politics and “we’ve always done it this way” thinking.
Scale marketing leadership up or down based on growth phases, product launches, or transitions.
Fractional CMOs bring cross-industry experience, tested frameworks, and strategic agility.
Strengthen your marketing team through mentorship, training, and operational structure.
Engage executive leadership without the long-term hiring commitment.

- Marketing lacks clear direction
- Revenue growth has plateaued
- Campaigns are inconsistent or reactive
- There’s no defined go-to-market strategy
- Brand positioning is unclear
- Marketing ROI is difficult to measure
- Your team needs senior-level leadership
- You’re entering a new growth phase

When Does a Business Need a Fractional CMO?

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What Should You Look for in a Fractional CMO?

When selecting executive marketing leadership, look for:

Strategic business fluency
Marketing must align with operations, finance, and long-term business goals — not just creative output.

Revenue alignment
Every initiative should tie back to pipeline development, customer acquisition, or retention.

Infrastructure thinking
Strong leaders build systems — CRM, tracking, automation, dashboards — not just campaigns.

Team leadership capability
A fractional CMO should confidently manage internal staff, contractors, and agencies.

Executive communication skills
Your marketing leader must speak fluently with CEOs, boards, investors, and department heads.

Proven growth outcomes
Look for measurable business impact, not just beautiful branding.

GET A QUOTE

About Me

I’m Felicia Sherrod, a Fractional Chief Marketing Officer with a background rooted in real organizational impact. I’ve led marketing at the State of Minnesota’s Department of Employment and Economic Development, shaped recruitment and brand strategy at American Indian OIC, and supported reentry and workforce transformation through T.O.N.E. U.P. I’ve guided youth tech programming and corporate partnerships with BDPA Twin Cities, and I’ve built digital and operational systems for businesses ranging from arts and culture to construction and motorsports.

My career blends public-sector leadership, nonprofit innovation, and hands-on business growth. As founder of Art Peace Soul Gallery & Studio, and now Creative Holdings LLC, I understand brand-building from the ground up — strategy, storytelling, systems, and scale. Today, I partner with organizations that are ready for structure, clarity, and modern marketing leadership that actually moves the business forward.