If you ask ten people what marketing is, you’ll probably get ten different answers. Some will say social media. Others will say advertising. A few will shrug and admit they don’t really know.

Back in December 2024, I published this piece days after the tragic New York City shooting involving Luigi Mangione. At that time, trust in the U.S. healthcare system was already strained—and for good reason.

Higher education isn’t just about enrolling in a program—it’s a personal, emotional, and financial journey.

Every student is starting from a different place. And if your higher ed marketing doesn't acknowledge that, you're already behind.

The recent, tragic death of UnitedHealth Group CEO Brian Thompson has spotlighted a long-standing truth: healthcare in America is deeply personal—and often deeply frustrating.

Saying marketing is complex is like saying water is wet. And yet—recruiters act like this phrase adds weight or clarity. It doesn’t.

As cannabis, THC, and CBD businesses continue to flourish in Minnesota, I’ve noticed a major gap in the market: effective and compliant cannabis marketing strategies tailored to this highly regulated and fast-growing industry.