Marketing Fundamentals

Marketing Fundamentals is a practical, execution-focused series written from the perspective of a Fractional Chief Marketing Officer working inside real brands.

This content goes beyond trends, templates, and surface-level advice to break down how marketing actually works in practice — from driving traffic and conversions to building systems that support long-term growth.

Each piece reflects current platform behavior, real decision-making, and strategies used to fix what isn’t working for businesses that are already showing up but not seeing results.

Felicia "the Creative" Sherrod 1/14/26 Felicia "the Creative" Sherrod 1/14/26

10 Ways to Drive Traffic from Social Media in 2026 (Part 2): Conversion Systems

Here’s how I build conversion systems for brands once attention is already there.

10 Steps to Getting Properly Featured on Google Business Profile and Google Maps in 2026

In 2026, Google Business Profile and Google Maps are no longer “set it and forget it” tools. They are active marketing systems that reward clarity, consistency, and real-world behavior.