The Marketing Fundamentals Blog
Marketing Fundamentals is a practical, execution-focused series written from the perspective of a Fractional Chief Marketing Officer working inside real brands.
10 Ways to Drive Traffic from Social Media in 2026 (Part 2): Conversion Systems
Here’s how I build conversion systems for brands once attention is already there.
7 ADA-Compliant Design Lessons I’ve Learned — and Why They Matter More Than Ever
Design that prioritizes accessibility still allows for creativity—but it requires intentional choice, not preference-driven decisions.
10 Ways to Drive Traffic From Social Media in 2026
In 2026, traffic from social media isn’t driven by volume, trends, or aesthetics. It’s driven by how actions are designed, where friction exists, and whether the platform experience is respected instead of disrupted.
The 8-Step Black Friday Marketing Guide
These are the tangible moves every business — nonprofit, product-based, service, rental, events — can take this week to get real visibility and measurable conversions.