The Marketing Fundamentals Blog
Marketing Fundamentals is a practical, execution-focused series written from the perspective of a Fractional Chief Marketing Officer working inside real brands.
10 Ways to Drive Traffic from Social Media in 2026 (Part 2): Conversion Systems
Here’s how I build conversion systems for brands once attention is already there.
10 Steps to Getting Properly Featured on Google Business Profile and Google Maps in 2026
In 2026, Google Business Profile and Google Maps are no longer “set it and forget it” tools. They are active marketing systems that reward clarity, consistency, and real-world behavior.
7 ADA-Compliant Design Lessons I’ve Learned — and Why They Matter More Than Ever
Design that prioritizes accessibility still allows for creativity—but it requires intentional choice, not preference-driven decisions.
8 Ways to Motivate Your Marketing Team
Managing and motivating a marketing team involves a blend of strategic leadership, effective communication, and fostering a positive team culture.