The Marketing Fundamentals Blog

Marketing Fundamentals is a practical, execution-focused series written from the perspective of a Fractional Chief Marketing Officer working inside real brands.

Felicia "the Creative" Sherrod 1/14/26 Felicia "the Creative" Sherrod 1/14/26

10 Ways to Drive Traffic from Social Media in 2026 (Part 2): Conversion Systems

Here’s how I build conversion systems for brands once attention is already there.

Felicia "the Creative" Sherrod 1/12/26 Felicia "the Creative" Sherrod 1/12/26

10 Steps to Getting Properly Featured on Google Business Profile and Google Maps in 2026

In 2026, Google Business Profile and Google Maps are no longer “set it and forget it” tools. They are active marketing systems that reward clarity, consistency, and real-world behavior.

Felicia "the Creative" Sherrod 12/31/25 Felicia "the Creative" Sherrod 12/31/25

10 Ways to Drive Traffic From Social Media in 2026

In 2026, traffic from social media isn’t driven by volume, trends, or aesthetics. It’s driven by how actions are designed, where friction exists, and whether the platform experience is respected instead of disrupted.