Resume

FELICIA SHERROD

Fractional Chief Marketing Officer & Marketing Strategist

Saint Paul, MN | 651-764-0932 | feliciathecreative@gmail.com

linkedin.com/in/feliciasherrod | feliciasherrod.com

ABOUT

Fractional CMO and marketing strategist specializing in e-commerce, brand development, and multi-channel campaigns for growth-stage businesses and mission-driven organizations. I work with leadership teams to drive visibility, trust, and scalable revenue—backed by 8+ years of executive marketing experience across nonprofit, retail, and government sectors.

SELECT CLIENTS

Corona MotorWorx / FAST-UTV / FAST-PWC (Present)

  • Full e-commerce and brand strategy for multi-brand motorsport company

  • Leading Shopify redesign, influencer campaigns, local SEO, and launch strategy for FAST-PWC

BDPA Twin Cities (Present)

  • Building a Marketing & Communications Playbook and redesigning the Twin-Cities’ chapter website.

  • Leading campaign planning, donor engagement, and outreach strategy

T.O.N.E. U.P. (Present)

  • Doubled donations through brand redesign, website overhaul, and CRM email automation.

  • Developed a content strategy, and storytelling content series resulting in a 65% increase in engagement, followers, and donations.

The Dream Weaver / Antonio Williams (2023)

  • Developed e-commerce site and paid media campaigns generating $78k in book sales to date.

Dreadlocks for Dingoes (2024)

  • Launched PR strategy, and storytelling content series across social media and website (70%+ engagement increase and 30% increase in appointment bookings.

Share the Care Hospice, Inc. (2022–2024)

  • Designed and wrote all website copy to improve visibility and user experience.

  • Optimized and indexed the site for SEO, resulting in an average of 3,000 monthly visitors, 122 online appointments, and fifteen job applications submitted.

CORE SERVICES

Brand Strategy · Fractional CMO Leadership · Marketing Infrastructure · Email Automation

Conversion Copywriting · Website UX · Campaign Planning · Paid Media & Influencer Marketing

PREVIOUS LEADERSHIP ROLES

  • Marketing Director, Summit Academy OIC (2022 – 2023)

  • Marketing Manager, MN DEED / JoinUsMN (2023 – 2024)

  • Chief Marketing Officer, Art Peace Soul Gallery (2017 – 2021)

  • Marketing and Recruitment Manager, American Indian OIC (2017 – 2020)

CERTIFICATIONS & TOOLS

Google Digital Marketing | GA4 | HubSpot | Microsoft Dynamics | YouTube SEO
Salesforce · Mailchimp · WordPress · Peek Pro · Canva · Meta Business Suite