Marketing Fundamentals
Marketing Fundamentals is a practical, execution-focused series written from the perspective of a Fractional Chief Marketing Officer working inside real brands.
This content goes beyond trends, templates, and surface-level advice to break down how marketing actually works in practice — from driving traffic and conversions to building systems that support long-term growth.
Each piece reflects current platform behavior, real decision-making, and strategies used to fix what isn’t working for businesses that are already showing up but not seeing results.
What Marketing Really Is (and What It Isn’t)
If you ask ten people what marketing is, you’ll probably get ten different answers. Some will say social media.
8 Things to Know About Cannabis Marketing
I’ve noticed a major gap in the market—effective and compliant cannabis marketing strategies tailored to this highly regulated and fast-growing industry.